Lifecycle Marketing Manager
Employment Type: Full-Time
Industry: Advertising/Marketing/Public Relations
Grammarly empowers people to thrive and connect, whenever and wherever they communicate. More than 20 million people around the world use our AI-powered writing assistant every day. All of this begins with our team collaborating in a values-driven and learning-oriented environment.
To achieve our ambitious goals, we’re looking for a Lifecycle Marketing Manager to join our Lifecycle and SMB Marketing team. The team shepherds Grammarly users through personalized journeys, ensuring that they’re extracting maximum value from our product offerings. We do so by delivering messaging that are on-brand and highly targeted so that we build and retain trust with our customers. Our new Lifecycle Manager will build and advance initiatives that drive customer retention, monetization, and product engagement.
As a Lifecycle Marketing Manager, you will develop a deep understanding of Grammarly user journeys by both consumers and SMBs, and you will continuously evaluate how to elevate user experiences and value realization. This position is unique in offering the chance to directly manage engagement, retention, and monetization for both consumers and SMBs at Grammarly.
The world you do will affect tens of millions of users on a regular basis. In this role, you will: Harness the power of technology and behavioral data to create thoughtful customer experiences that drive relevancy, value realization, and business impact. Improve how we help paying users realize the value of our product through personalized data and messaging. Build meaningful “moments of truth” for late stages of the customer journey—specifically, you’ll lead the development and implementation of retention strategies across B2B and B2C users. Establish measurement frameworks in partnership with our Data Science team, refining success metrics that capture the impact of our programs. Test into new packaging and pricing models alongside our Growth team. Partner with Product Marketing, Content, and Growth teams to develop journeys across campaigns (email, paid retargeting, and push) as well as in-product.
We’re looking for someone who Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable. Considers and weighs alternative scenarios based on strategic objectives. Fosters mutual feelings of support inside and outside of the Lifecycle team. Seamlessly aligns stakeholders, details, and timelines toward a specific goal. Thrives in work with both quantitative and qualitative data. Can generate big projects without needing much input and is oriented toward an MVP approach. Has a strong handle of testing and prioritization frameworks. Understands marketing fundamentals, including the ways Acquisition, Product Marketing, and Lifecycle teams can build on one another’s work.
Support for you, professionally and personally Professional growth: We hire people we trust, and we give team members autonomy to do their best work. We also support professional development with training, coaching, and regular feedback. A connected team: Grammarly builds a product that helps people connect, and we apply this mindset to our own team. We have a highly collaborative culture supported by our EAGER values. We also take time to celebrate our colleagues and accomplishments with global, local, and team-specific events and programs. Comprehensive benefits: Grammarly offers all team members competitive pay along with a benefits package that includes superior health care. We also offer ample and defined time off, catered lunches, gym and recreation stipends, admission discounts, and more.
Loading some great jobs for you...